With the aim of improving, extending and amplifying access to training and strengthening the digital skills of civil servants (women & men) from all ministries, e-TAMKEEN launched a key initiative in March 2023. This initiative involved making its e-learning platform accessible to all ministries, with no restrictions on the number of participants. This involved the integration of a registration option on the platform, followed by a two-phase strategy implemented by the e-TAMKEEN team:

1. Internal communication within the beneficiary ministries :

Following consultations with each focal point, it was decided to distribute the registration link within each department or to send a list of registrations to the e-TAMKEEN team for group registration on the platform. Webinars presenting the platform were also organised, among others with the Ministry of Economic Inclusion, Small Business, Employment and Skills , to raise awareness of the tool among civil servants.

2. Extensive communication campaign: A broader communication campaign was launched by e-TAMKEEN, using mailing campaigns and social networks to invite civil servants from all ministries to register on the platform.

This strategy has led to a remarkable increase in the number of users of the platform, from 100 to over 1,400 in just three months.